Kenneth Nwabueze

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Customer online behavior changes all the time. What customers do on your site tomorrow may be different from what they do today. What they searched for while at work may be completely different from what they do at home. Which behavior is the real customer? All of it! Personalization engines make recommendations based on a visitor's first few clicks. Integrated into the WebSphere content management system is a clickstream analytics platform and a personalization engine. Intelligence generated from the analytics platform is fed into the personalization engine to create profiles for targeting and product recommendation. WebSphere also allows the creation of user-defined profiles with the profile manager and places these into the personalization engine. Companies can use the analytics platform for basic Web reporting. The WebSphere analytics platform has all the attrib... (more)